Past Work

 
 
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Academic Writing Sample

While pursuing my graduate degree at Parsons, I wrote an essay on the history of the sports bra. This paper explored the evolution of the garment from both a design and cultural perspective. My program’s yearly publication, Objective, published this essay in its 2019 edition.


UNTITLED, Art | Environmental design

Creating a cohesive visual environment for the art fairs in Miami Beach and San Francisco involved designing a number of different components. From large-scale facade stickers to custom drink tickets, I designed, ordered, and managed the installation of each element.

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untitled, art | Press and communications

Email Marketing

I drafted all copy and curated content for both general and VIP audiences, with a combined subscriber base of approximately 90,000 readers. I collaborated with the VIP and Programming departments to ensure all scheduling elements were accurate. When I joined the team, the fair used Campaign Monitor as its email marketing client. I supported a transition to Artlogic in early 2020 and am comfortable building emails and tracking analytics on both platforms. I also have experience building emails and segmenting audiences in MailChimp from my experience at The Armory Show.

Public Relations

I acted as the primary liaison between the fair and its PR agencies. I drafted press releases, fielded incoming media requests, and initiated outreach to art world influencers. During the fair, I provided support to the press desk and organized approved photos in real-time.


Instagram grid takeover with schedule of programming

Instagram grid takeover with schedule of programming

social media

I create, write, and post all social media content for UNTITLED, ART. Instagram, Facebook, Twitter, LinkedIn, and Vimeo are all updated regularly to engage existing audiences and acquire new fans.