Sydney Friedman
Sydney Friedman
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Insta-gram

Curating and maintaining the UNTITLED, ART Instagram page was critically important to building the fair’s visual brand and visitor loyalty. This selection of posts from the account displays the range of content showcased on the feed during my tenure leading the account.

 

Art on View

During the off season, the UNTITLED, ART Instagram feed is primarily dedicated to promoting in-gallery exhibitions put on by our clients. I collaborate with the Artistic Director of the fair to ensure each selection supported the fair’s mission and aesthetic.

 

Event Promotion

In the weeks leading up to the fairs, advance tickets are on sale to the general public. Using tracked links with our ticketing agent SquadUp, I was able to see that thousands of ticket buyers purchased their tickets via Instagram.

 

Partnerships

Many partnership agreements I negotiated on behalf of UNTITLED, ART included promotion on the fair’s Instagram feed. The below is an image I created for the French fashion brand, agnès b.

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Stories

As Instagram Stories became a successful sharing tool for event and program promotion, I utilized stories daily. Trackable links proved that followers enrolled for virtual programming and tickets through frequent stories.

 
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Highlights

To organize the information shared via Instagram Stories, I introduced Story Highlights to the account for users to quickly and easily find the most up-to-date information.

 

Reels

When Instagram introduced Reels to the platform, I jumped on the opportunity to utilize the new feature. I animated “Top Picks” selections and quotes from art world notables into digestible video content.

 
 

IGTV

During the pandemic, the standard slate of programming was flipped upside-down. I collaborated with the fair’s Head of Programming to reach out to galleries and artists to help them create virtual studio visits, which were then disseminated on the UNTITLED, ART IGTV feed.

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